Take into consideration writing your case study in the form of an e-book and converting it to a downloadable PDF. Then, gate the PDF powering a landing website page and sort that the audience fill out right before downloading the piece. This permits your case study to generate sales opportunities for your small business.
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COSTLY TO IMITATE: the sources are expensive to mimic, if other businesses cannot imitate it. Nonetheless, imitation is done in two approaches. A person is duplicating that is definitely direct imitation and the other a person is substituting that is oblique imitation.
An overly lengthy case. Some case studies take pages and web pages. It’s difficult to get through them and retain all the information in your mind.
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Be at liberty to maintain this section so simple as probable. You can just copy and paste information and facts from the corporate’s LinkedIn, use a quote directly from your purchaser, or take a more Resourceful storytelling strategy.
A strong case study instills confidence while in the solutions you current as the reader has now vicariously experienced the challenge — and they followed, step-by-step, what it took to unravel it. These elements do the job collectively, enabling you to construct believe in with potential customers.
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This case study from Trello on Desk Plants is simple and easy to a fantastic read know. It begins by explaining the history of the corporate that decided to use it, what its targets ended up, And the way it prepared to utilize Trello to help them.